Paul, Author at Themis Digital Marketing | Direct Marketing and Advertising That Works

The 4 Things That Most Therapy Practices Get Wrong About Google Ads

Case Study: Local SEO for therapists

From Single Provider Practice to $1M Revenue “Work that matters for people who care.” – Seth Godin Client: www.Wholewellnesstherapy.com Marketing tasks provided: Strategy, SEM, SEO, PPC, UI/UX, CX, CRO, Social Media Management, PR/Outreach, Analytics. I started working with Isaac in Oct 2019 just before the coronavirus epidemic took off. When we first started working together …

Case Study: Local SEO for therapists Read More »

Therapy Private Practice Client marketing pyramid

How to Get More Clients in Private Practice [in 2020]

By Paul

A Comprehensive Approach to Private Practice Therapy Client Acquisition, Boiled Down to 6 Essential Steps This is the definitive guide for getting more patients in private practice. My goal for this article is for you to never need to seek out another source. This covers it all: in person, digital, outreach, content, social media etc. …

How to Get More Clients in Private Practice [in 2020] Read More »

Case Study: Ranking a Marriage Counseling Practice in Organic Search

By Paul

(Or Why “Content is King”) Section 1: Why Organic Search Matters, And How to See Your Ranking Profile I have encountered many small businesses that have a website and are assuming that it is doing some lead generation for them. When I probe further, it becomes clear that that thought is really just an assumption. …

Case Study: Ranking a Marriage Counseling Practice in Organic Search Read More »

Love and Marriage (+ Divorce) Under the Coronavirus

By Paul

How Client Behavior Will Change and How Therapists Can Adapt Their Practices to Covid-19 The coronavirus is like nothing we have seen in the past 100 years, and the way it changes consumer behavior is yet to be clearly seen. We know how consumer purchasing changes in recessions, but paired with community isolation we simply …

Love and Marriage (+ Divorce) Under the Coronavirus Read More »

How to Share Your Analytics

By Paul

How to Share your Google Analytics Profile Click the gear in the bottom left of the home screen. 2. Under “account” go to “account user management.” 3. Click the blue plus in the top right of the screen. Add the email: [email protected], enable ”edit”, “collaborate” and “read & analyze”. Edit allows me to generate unique …

How to Share Your Analytics Read More »

Opportunities for Attracting Life and Career Coaching Clients in the Minneapolis – St. Paul Area

By Paul

There is Significant SEO Opportunity for Local Life and Career Coaches Hundreds of people are searching for keywords in the Twin Cities that are directed at life and career coaches, and many contain location specific keywords, so hundreds of potential clients are searching with buyers intent, in this case hoping to make a first appointment. …

Opportunities for Attracting Life and Career Coaching Clients in the Minneapolis – St. Paul Area Read More »

How to Grow Local Minneapolis Leads by Using Authority Marketing for Small Businesses

By Paul

80% of small businesses do not invest in content marketing, and experts warn that they are missing a key marketing opportunity (Clutch.co, 2018) By deploying authority marketing, you become the definitive stop for all leads in your industry. Authority marketing, which we use for all of our content, search engine optimization (SEO), PR and social …

How to Grow Local Minneapolis Leads by Using Authority Marketing for Small Businesses Read More »